On October 30, Mouse Computer began selling its Hello Kitty Music Player Crystal at the company’s online shops, the iRiver E-Store and the iRiver Direct Rakuten Ichiba Store.

©1976, 2009 SANRIO CO., LTD.APPROVAL No.S 502532

The product is a release under the new "demee” brand started up by Mouse Computer. The music players shaped like Hello Kitty’s face, which were released in September, are decorated with around 300 Crystallized Swarovski Elements. Since the music player set comes with Audio-Technica headphones that hang down from the neck, you can use them as a replacement for your necklace.

The player’s capacity is 2 gigabytes and is priced at 13,800 yen. Reservations will be accepted starting November 23.

This article has been created in collaboration with
Akiba Keizai Shimbun

iRiver(Japanese)

Hello Kitty Enters the Nerd Market (Akiba Today)