Launch of Tokyo Fashion Map - 1,000 People at 15 Tokyo Locations
posted 09/04/07
Japanese fashion retailer Uniqlo launched a site called Tokyo Fashion Map on March 6.
The site was launched as part of the Tokyo Fashion Map Project to take fashion trends in fifteen Tokyo locales with lots of people such as Akihabara and Shibuya, and introduce them to people in Japan and abroad through magazines and the Internet. Uniqlo teamed up with Tokyo Graffiti, a magazine that features photographs of fashions out on the streets, and actually found 1,000 people in the city to pose for photos.
The site has three main features. One is the Hoodie Relay Movie of people "putting on, wearing and taking off hoodies" in various locations in Tokyo and passing them between each other. The others are street photos and a map of Tokyo that makes use of Google Maps.
To display “the ‘Akiba style’ that has evolved along an original path in Akihabara, holy ground for ‘otaku,’ there is a girl sporting cat ears and knee socks, as well as nine guys dressed like nerds. You can see the area in front of Radio Kaikan, near the Electric Town Exit at JR Akihabara Station.

This article has been created in collaboration with
Akiba Keizai Shimbun
Comment
TrackBack
Track back to this article:
http://www.akibatoday.com/cgi-bin/mt/trackback/565Latest article 20
- UFO Driver's License, Macrocosmo Administration Bureau I.D. ... "Delusional Licenses" Go on Sale
- Kameleon Inc. began offering Moso Licenses (meaning &...
- posted 09/11/30
- Auditions Lead Up to Idol Station's Remodeling of Akiba Tenkyu
- This winter, “idol cafe” Akiba Tenkyu is ...
- posted 09/11/27
- Thanko Releases World's First USB Shortwave/AM/FM Radio
- In late October, Thanko Co., Ltd. began selling its U...
- posted 09/11/26
- "Hogen CD" in the Moso Voice Series - 600 Recordings of Sweet and Harsh Expressions in Regional Dialects
- NR Pro will release Hogen CD (meaning “Dialect ...
- posted 09/11/25
- Flash Anime "Kaden Kung Fu" Released - HiVi-chan on a Journey to Akiba
- On October 30, Eiken and Super Vision’s joint p...
- posted 09/11/24
- "Bakumatsu Event" at Sengoku Maid Café in Akiba - From Warrior Maids to Bakumatsu Maids
- Sengoku Maid Café and Bar Mononopu, run by Par...
- posted 09/11/18
- Kaiyodo Holds Revoltech Expo in Akiba - All Sorts of Products Announced
- On October 31, Kaiyodo Co., Ltd. put on Revoltech 200...
- posted 09/11/16
- Decorated Kitty Music Players w/ 300 Swarovski Crystals Go on Sale
- On October 30, Mouse Computer began selling its Hello...
- posted 09/11/13
- Chidejika Appears at Akihabara Entamatsuri Site - Spreads the Love and Promotes Terrestrial Digitalization
- Chidejika is a character created to promote the compl...
- posted 09/11/11
- Your Girlfriend Greets and Guides You on the Yurikamome - "Navikano!" CD Released
- On October 21, Pony Canyon Inc. released a CD in musi...
- posted 09/11/09
- Maids Harvest Rice - Akiba Rice Harvesting Ceremony at Akihabara Vegetable Garden
- Licolita City Residents Group for Social Contribution...
- posted 09/11/06
- Collaborative Project by Pasela for Broadcast Debut of "Nyan Koi!" - Cat Menu Offered
- Karaoke studio operator Pasela is developing a collab...
- posted 09/11/04
- Workshop on Segway in Akiba with Test Drives
- On October 14, the Institute of Creative Industries a...
- posted 09/11/02
- New Business by @Home's Link-Up - Photo Studio in Akiba Opened
- Link-Up Co., Ltd., which manages the @Home Cafe, on O...
- posted 09/10/30
- Akihabara Audio Guide for Non-Japanese with "Gaigokujin" Patrick-san as your Tour Conductor
- The audio guide series Tokyo Realtime began distribut...
- posted 09/10/28
- Range Murata Art Exhibit in Akiba - 10th Anniversary of 4D Style
- The Range Murata Art Exhibition has been open at the ...
- posted 09/10/26
- Helmets as Worn by Skull Squadron Members Focker and Ichijo from Macross Coming Out
- In February, character toy designer and retailer Yama...
- posted 09/10/23
- Limited Supplies of New "Sheryl" Curry Celebrates Sheryl Nome's Debut
- A new curry, “Sheryl,” has gone on sale a...
- posted 09/10/21
- Cospa Releases New Versions of Mobile Suit Gundam "Earth Federation Forces Uniform T-Shirts"
- Cospa will begin selling Earth Federation Forces Unif...
- posted 09/10/19
- "Illustrated Encyclopedia of Handsome Scientists" from PHP: "Visual Scientists"
- In mid-September, PHP Kenkyusho began selling a book ...
- posted 09/10/16









Helpful blog, bookmarked the website with hopes to read more!