These days cell phones, business card cases, hand mirrors and various other accessories decorated with rhinestones are a craze among Japanese women.

Joining them is a series of rhinestone USB memory sticks from Magnetic Laboratories  now on sale.

The devices are studded with rhinestones on a metallic body. “Perfect as Christmas presents,” the maker says their “stylish jewelry-like design” is targeted at women. The memory sticks also carry a security feature: simply go to the manufacturer’s website to download the free security software, and you can password protect the device.

An advertising spokesperson from the company said about the product, “A lot of women have shied away from the memory sticks that have been on the market until now because of their lifeless designs. We developed these sticks that we’re selling now after getting opinions from women.”

The stick’s dimensions are 13 mm wide, 7.5 mm thick and 33 mm long, and it weighs in at 3 grams. 2 and 4 GB types are available.

This article has been created in collaboration with
Akiba Keizai Shimbun

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Magnetic Laboratories