“Moe SD” cards have gone on sale in Akihabara PC shops.

The cards have been made to add joy to the lives of PC users. Adorable (“moe”) characters printed on the packaging have been teamed up with 1GB Micro SD cards, and a special website has been launched to promote them.

The product characters—dubbed the “Three Conglomerate Daughters” (“Zaibatsu no Sannin Musume”)—have lost their parents as well as their fortune, stolen down to the last penny by some wicked people . The orphans were taken in by their uncle who runs SAC, a small parts store in Akihabara. In return for their uncle’s kindness, the story goes that the sisters began toiling in sales—something they were not accustomed to before. The three include Namika, who excels at selling using her faint voice; Minaha, good at hard sales; and Rinne, the eldest of the three and a master of “spiritual ” sales.

Regarding why the product features “moe” characters, a company advertising spokesperson said, “Our main customers are hardcore PC users, so when we thought about their lifestyles, we decided that this ‘moe’ design would please them.” On future product development, the spokesperson said, “We want to come up with products that will get PC users to say, ‘I want that!’”
 

 This article has been created in collaboration with
Akiba Keizai Shimbun

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