Yodobashi to Display Foreign Language Ads
posted 08/09/17
The huge Yodobashi Camera electronics store in Akihabara is planning to display ads on their big outside screen conducted in the english language. So far there are some advertisements in chinese being displayed, however from mid september on english and korean ads will inform passerby's about duty free shopping and their multilingual staff. This shows how strong the foreign customer base is for Yodobashi as many tourists from overseas especially target the store to buy electronic equipment.
Currently Yodobashi Vision is installed in Tokyo, Yokohama and Umeda. All three displays will change to the new multi language setting during september but a spokesman added: "So far no other languages are planned because we cover a lot of ground with the new ones."
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The Yodobashi Camera in Umeda already uses a multi-lingual audio track outside the store and inside the entranceway to entice customers. I can recall hearing Japanese, English, Chinese, Korean, French, and at least two others languages I did not recognize.
Thanks for your comment feitclub! As you said Yodobashi is already conducting customer information in various languages. However, this new statement is in relation to the big screen outside (Yodobashi Vision) meaning it will not be just audio but video as well. Also it will be visible/audible to people outside the store as opposed to those inside. We don't really know what those ads will contain until we see them though.